Show Clients You Care

How do you keep your current clients? This is a huge problem with most businesses. They go to all the trouble of finding a new customer, only to lose them after the first sale.

Don’t let this happen. When you carefully cultivate a relationship with your clients, you can potentially have a customer for life. And most importantly, they will refer their friends to you, which will get you free business.

Referral advertising is one of the most effective there is, because people are always more likely to believe what their friends say about a business than the company themselves. Here are four tips to help you keep your customers happy.

Great customer service

This is easily one of the most important aspects of retaining clients. If they call you, don’t wait days to get back to them. Contact them immediately. And make sure the people you hire to handle the phone calls are extremely knowledgeable about your business.

Take customer surveys

For instance, if you sell a product on how to lose weight, you might want to ask clients what their biggest weight loss challenges are. Also, ask them for feedback on what you can do to improve your service. These gestures just show them you care about their opinion.

Apologize profusely for errors

If you are ever in the wrong, don’t simply apologize and forget about it. And definitely do not blame it on the customer! Instead, at the minimum give them a gift certificate for your products or services. Simply go out of your way to make it up to them.


Many businesses build unrealistic expectations with lofty claims, and then the customer is disappointed in the final product. Instead, make sure you always deliver more than they expect. You do this by under-promising and then delivering more than they anticipate. It’s no more complex than that.

For instance, if you have a web design business, be realistic about when you can get the finished site to them. Then attempt to get it quicker than you said. Saying you will get it to them by a certain date and then failing to do this always leaves a bad taste.

Another great method to over-deliver is to provide unannounced bonuses with your product. This is done all the time in the information product world, but it can easily be incorporated to physical goods as well.

For instance, if you sell laptops, you might include the mouse for free. Just think of related times your customers will want down the road, and include them as a surprise bonus.

If you implement just a few of these strategies, you will be amazed at how many of your current clients keep buying from you. And don’t forget that they will also refer you new business as well. Take time to carefully manage your customer relationships, and you could be profitable beyond your wildest dreams.

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