Articles from GBE Friends

Some people equate a press release to a bland announcement, some people think it is a communication meant to hype up things, some consider it as a mere formality - well, who says some people can't be wrong all the time! A press release can boost traffic, create quality backlinks, generate customers and even engineer tie-ups - provided it is done the right way, and here's how it should be done:

The Basics of Writing an Effective Press Release

1. Always remember that a press release is not a sales letter. It is, however, an announcement about the introduction of a new product or service. If you don't have a new product or service, you might want to hold up writing a press release.

2. Hype in press releases is a no-no. A good press release gives the facts about the new product or service, nothing more. Avoid flowery language when writing a press release.

3. The headline of the press release must hook the reader and compel him to read the main content. There must be an element of intense drama in the first paragraph, and from the second paragraph onwards the press release must answer the what, why, when, where and who of the core matter.

4. The content of the press release must always be newsworthy. This is because it can be picked up even by national media and become a part of a bigger story.

5. The press release must be interesting to read. While it is true that you'd like to glorify your product, it is also true that the reader wants to feast his eyes on worthy content - so, always think like a reader when you draft your press release.

6. Avoid all cliched statements.

7. Stale headlines should be avoided. An example of a stale includes, "New Website Offers 10% Off". This is no specific, doesn't describe what the 10% off of what and has no benefits for reading any further. It has also been overused in advertising.

8. Add testimonials where possible. A press release is factual about a product or service, and with back up, it increases in credibility.

9. Press releases are known for being factual, devoid of fluff and without any exaggeration. Keep the adjectives to a minimum when writing and state facts.

10. Utilize dynamic, upbeat language and avoid slang. Press releases are written in an active voice.

11. Keep your press release clear and concise. Use the KISS* method when crafting your piece. (*Keep It Simple & Savvy).

12. Don't use upper case letters and follow the rules of grammar.

13. When writing your press release, keep in mind that you will need to summarize it. All PR websites publish press releases in total, but for their listings use your summary. Be very clear in the summary and push benefits for reading further.

14. Develop a strong resource box that talks about you or your website and carries a link back to it.

While this only scratches the surface of the press release iceberg, if you follow them, you will have a very good press release that's ready for publication. Good luck.

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