Articles from GBE Friends

Want to sell lots of books? Well you need to get yourself out there! Your goal as an author is get as much book promotion as possible on talk radio, TV and in the print media. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year.

You probably know that you need this sort of media attention but are puzzled as to how you can jump start your campaign.

Marsha Friedman, Chief Executive Officer of Event Management Services Inc., a national public relations firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. Talk radio can be one of the most cost-efficient, which best-selling authors will tell you. But how do you choose the right publicity firm to really shoot your book through the stratosphere? Here are some tips I have learned that will come in handy."

* Experience. How important is experience? Very. The book publicity firm that you use should have years of experience in doing what you want them to do: promote your book! In the field of PR, book promotion is a very exact specialty. Marsha Friedman says, " A skilled publicist employs a myriad of tools in order to obtain media interviews - and it can all look and seem very simple, but that's only because their skills have been honed to perfection. Publicity firms with excellent media skills can read your book and come up with a hot media angle. They will know how to write an effective press release that stands out from all the rest." And most importantly, they give producers everything they need to book a show. These will all help ensure that you get a number of quality media placements.

*Quality Markets. Where will you be heard? Always check on the caliber of markets you're being scheduled to appear in. Marsha Friedman adds, "You want to get what you are paying for which is quality interviews in quality markets. There's no question that stations in smaller markets have value, but you don't need to pay top dollar for someone to arrange it for you."

*Quality Stations. What caliber of stations will your interviews take place on? Marsha Friedman adds, "The criteria that my national pr firm uses for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you'll find high-powered and low-powered stations. Obviously, the more power a station has, the more people will be listening in. " So, if you're paying for media interviews, your best return on investment will be appearing as a guest on the higher-powered stations.

*Expediency. Can we get started tomorrow? You want your firm to work with your expected timings of the campaign. Marsha Friedman says, "Every campaign takes a bit of preparation before getting off the ground. In the planning stage, always make sure that your timeframe is taken into consideration by the publicity firm you are working with."

*Guarantee. How do you know you will get your money's worth? Search out those pr firms that offer some kind of a guarantee. Marsha Friedman says, "Unlike PR firms in other industries, there are those dealing in the publishing business that will work on a performance basis. Get your money's worth! If you are paying them based on their performance, guess what: they will perform!"

*Price. How much is it all going to cost you? For many of you, this is the most important factor of all. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "Take all of the above into consideration and you will almost definitely be working with a great public relations firm soon!" If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.