We all know it and dread it: those people who procrastinate and call desperately on Christmas eve (well, some call a few days ahead of time, but still not giving you enough time).
With the economy so unstable at this time, many have probably decided to skip holiday gifts this year (sad, but very true). But as the holidays approach, they may change their mind and/or realize that it was a mistake, and pick up the phone at the last minute.
You can prepare for these last minute shoppers if you start now. Here are three ways you can get ready:
- Make sure you have holiday ribbon and stand alone gifts: these are the easiest to deal with at the last minute. Any gift can be spruced up with some ribbon and made perfect for Holiday gifts.
- Sign up with a drop shipping company, and find out what they can offer at the last minute. Most drop shippers have the resources to fill in orders up to the last minute.
- Create some gift certificates that can be printed from email for those that wait so late nothing else can be done. If you have an email list you can actually promote this the week before the holidays, and get some more sales in.
Above all, don’t forget to take time off and enjoy family and friends during the holidays: you work hard all year long, and deserve a break. I wish you lots of timely sales, and a happy holiday season!
October 13th, 2008 at 2:22 pm
Adriana,
Thanks for mentioning that fourth tip. In our efforts to make money it’s a real shame when we miss spending time the very people for whom we’re earning this money.
October 21st, 2008 at 10:21 pm
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