Jeffrey Gitomer’s The Little Red Book of Selling: 12.5 Principles of Sales Greatness
has been on the Wall Street Journal’s best-seller list for 102 weeks. People like the red cloth cover, the small trim size, the amusing cartoons, and the simple words of wisdom.
Gitomer has an excellent new way of hammering home the basics of positive thinking, self-improvement, and persistence. He declares: “People don’t like to be sold, but they love to buy!”
The Little Red Book was the first in his “Little” book series. The latest, the Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
just hit No. 1, and Gitomer will soon release Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
which everyone would like to do.
If you like the red, gold, and green books, watch for more of Gitomer’s work to come through the pipeline. He says he has enough ideas for half a dozen books and hopes to put out two a year for the next 10 years.