November The Gift Basket Exchange Blog Archives

What Customers Want

Treat me with respect
Talk to me without interruption
Answer the phone quickly
Provide alternatives when we have a problem
Keep your promises
Know everything about your products and services
Be my advocate. I am a customer, not an account number.

Book Review – Gut Feelings: The Intelligence of the Unconscious

Part of the research behind Malcolm Gladwell’s remarkable best-seller, Blink, was done by the Max Planck Institute for Human Development in Berlin. Now, Gerd Gigerenzer provides an engaging explanation of the science behind it in his new book, Gut Feelings.
Gigerenzer illustrates how the key concept centers on rules of thumb and how such rules serve [...]